Nokia has been really aggressive in launching new mid-range and low-range phones. Well, that’s the type of phone that they do best. User friendliness has always been associated with Nokia, and they should hold on to this segment to ensure profitability especially in the current economic state. Plus, HTC, RIM and Apple are battling it out in the advance mobile phone category.
Form factor is the number one criteria that people judge. When you go to the mall and answer a call, people will sometimes just have a glance at your mobile. It has become some sort of status statement, and when they see a cool, shiny, metal finishing phone, they’d be impressed.
The Nokia 6700 combines smooth surfaces, rich materials and precisely crafted parts with a full metal keymat which completes the premium finish. Improving on all areas of its forerunner, the Nokia 6700 comes with a 5 megapixel camera, assisted GPS navigation with Nokia Maps, and high speed data access meaning sharing images or video is faster and easier than ever. At an estimated retail price of EUR 235, before taxes and subsidies, the Nokia 6700 addresses the original Nokia 6300 customer need and aspiration level perfectly.
If you’re a more value for money kind of person, well go for the new Nokia 6303 Classic model. It has a cool, shiny body that looked like the new 5800 Xpress Music at a glance. It comes preloaded with Nokia maps, a 3.2 megapixel camera and 2.2-inch 65,000 colours screen. Added to everything else, people can plug any music accessory into the standard 3.5 mm audio jack and have a fully fledged mobile music player able to carry thousands of their favorite tracks.
Rounding off the new arrivals is the Nokia 2700 classic which, at and estimated price of EUR 65 before taxes and subsidies, is one of Nokia’s most affordable, full featured handsets. Offering up to 2GB of storage via the memory card slot, the phone also has an integrated digital music player and a 2.0 megapixel camera, making it equally competent for imaging and music.These features mean people can save, access and share files in hundreds of formats via Nokia’s online service, Share on Ovi, or a number of other websites. The rich features and simple interface mean that in many cases, the Nokia 2700 classic will provide its owner’s first Internet experience.
All three devices are expected to ship in the second quarter of 2009.
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